Launched in association with Conde Nast India, the 10-part weekly series will feature two buddies from the world of films and fashion in each episode
BestMediaInfo Bureau | Mumbai | September 20, 2016
Starting September 24, Colors Infinity will launch a new reality show Vogue BFFs. Each episode will feature two besties from the world of films and fashion hangout in the uber chic Vogue Loft, talking about everything from fashion, movies, trends and their personal style quotient.
Slated for the 9 pm slot, the show is being launched in association with Conde Nast India. Maruti Suzuki Ciaz is the presenting sponsor. The powered by sponsors are YU Mobiles and style partner is Myntra. All three brands have a healthy content integration on the show.
Hosted by Kamal Sidhu, the show will feature celebrity besties, including Deepika Padukone and Anaita Shroff Adajania, Kareena Kapoor and Manish Malhotra, Kajol and Mickey Contractor, Sonam Kapoor and Atul Kasbekar and Arjun and Anil Kapoor, among others. The show promises viewers a peek into the candid, playful, fun side of the stars we love. From blind food tasting and rowdy games of Pictionary to lounging around and chatting, to re-visiting their biggest style hits and misses – the show has it all.
Ferzad Palia, Business Head, Youth and English Entertainment, Viacom18 said, “Unlike conventional chat shows, Vogue BFFs will give viewers an inimitable perspective of the intimate bond shared between celebrated Bollywood icons and their dearest from the industry. To our already enticing line-up of propositions, with Vogue BFFs we add another show to the bouquet of home-grown content and continue to offer a unique viewing experience to our audience.”
Alex Kuruvilla, Managing Director, Condé Nast India said, “We are proud and excited to have created and produced Vogue BFFs. With this show, Conde Nast India makes its debut on TV and is also pleased to announce video as our newest line of business. The show is wholly produced in-house and shot in the ‘Vogue Loft’. The series showcases the best of what the audience expects from Conde Nast and our super brand Vogue – celebrity, fashion, high-voltage glamour all wrapped up in an upscale, international production.”
Sanjeev Handa, Vice-President Marketing, Maruti Suzuki India Limited, said, “Starting this September, our leading Sedan Ciaz along with Colors Infinity and Vogue will unveil the most stylish hour on Indian television. Like Colors Infinity and Vogue that cater to the current and most sophisticated generation of audience, Maruti Suzuki Ciaz too corroborates the glory that is inspired by these constant efforts of being in sync with the evolving taste of consumers. Aligning with the show’s aim to roll the red carpet out for our charismatic guests, makes this association a perfect fit for Brand Ciaz.”
Shubhodip Pal, COO, YU Mobiles, said, “Vogue BFF is everything that’s bold, young and fiery and yet takes an inspiration from the wise and the experienced – making it a marvellous combination. Yu Mobiles offers products that are a perfect combination of style, glamour and performance, everything that today’s generation seek in their devices to stay connected. As a brand, we celebrate everything that’s unconventional and smart and we believe that Vogue BFFs will have a combustible chemistry with today’s youth and we are pleased to have this association.”