The in-house team will work with the secondary desk research and social media analytics to provide consulting solutions
BestMediaInfo Bureau | Mumbai | August 18, 2016
The digital and social media agency WATConsult, now a part of the Dentsu Aegis Network, recently launched a new research division -- Recogn.
Recogn is a speciality research unit that provides research-based consulting solutions in areas of marketing, brand, product and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.
WATConsult, which has been in the digital and social media space, now enters market research with Recogn. The launch of this division directly complements its in-depth understanding of the digital audience, providing marketers with deeper insights into the minds of digital consumers and helping them create more focussed digital strategies.
The agency has bagged its first assignment under Recogn and partnered with the National Restaurant Association of India (NRAI) to contribute a chapter on ‘digital marketing practices’ among the food services sector for the NRAI India Food Services Report 2016 (NRAI IFSR 2016).
Rajiv Dingra, Founder and CEO, WATConsult, said, “Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core. With the base of Internet users in India increasing 50 per cent y-o-y, digital has become the preferred screen in terms of time spent and information sought. This presents brands and marketers with a pressing need to understand the new age digital consumer and align the digital media strategy according to consumer behaviour and prevalent trends. With Recogn we look forward to provide the same to them.”