Mirchandani will be responsible for leading and overseeing the group’s business operations and expansion plans
BestMediaInfo Bureau | Mumbai | August 8, 2016
Shashi Sumeet Group has appointed Nikhil Mirchandani as its Group CEO. A media specialist with over two decades of holistic business experience, Mirchandani has extensively worked across the entertainment sector catering to local and global brands. Mirchandani was earlier associated with his entrepreneurial venture -- Hoop Entertainment, a company founded in 2012.
As per the current mandate, Mirchandani will be responsible for leading and overseeing the Group’s business operations and expansion plans.
Sumeet Hukamchand Mittal, Founder Director, Shashi Sumeet Group, said, “I am pleased to welcome Nikhil Mirchandani to the Shashi Sumeet Group family and is certain that he will come up with outstanding solutions to suit our business model. Keeping up with our brand mantra ‘Imagine, Innovate, Inspire’; I want to give my 100 per cent to my creative interest enabling a win-win situation for both myself and the organisation that can benefit from increased creative bandwidth and super-amplified story-telling abilities.”
On his new role, Mirchandani said, “Shashi Sumeet Group is a brilliant brand and has done fantastic work; both business and creative. It is a matter of great pride and honour for me that I will be able to leverage my strategic skills and years of learning for a brand of this stature. I am excited to be able to lead the organisation in the next stage of evolution.”
Mirchandani began his career with GE Capital before making a career in the media and entertainment sector, where he has over 20 years of work experience across major networks, including Sony Entertainment Television, Turner International, National Geographic Channel and Star India. He was Managing Director, South Asia, NGC Network and FOX International Channels for over five years and later joined Star as Executive Vice-President and General Manager, Star One. He then started Hoop Entertainment, an entrepreneurial venture in the business of branded and digital content solutions.
Shashi Sumeet Group is a media and entertainment company that specialises in producing television content. Some of its noted television shows include Diya Aur Baati Hum, Ek Rishta Aisa Bhi, Sajan Ghar Jaana Hai, Punar Vivaah, Dream Girl, Tu Mera Hero, Badii Devrani and Rivals in Law among others. The serials have been aired across the country’s leading broadcast channels, including Star TV, Zee TV, Sony TV, Life OK, &TV and Colors.