The second week of the global event witnessed a larger viewership than in week 32 across nine channels of telecast in India
BestMediaInfo Bureau | Mumbai | August 29, 2016
It seems that Rio Olympics 2016 has been one of the most remarkable sporting events for the Indian sub-continent. The nation, which has worshipped cricket for the longest time, is now seeing a shift in consumption to other non-cricketing sports.
In Week 33 (August 13 - 19) of BARC data, the sporting event garnered a total of 228 million Impressions across nine channels -- Doordarshan, Star Sports 1, 2, 3, 4, (SD+HD).
According to BARC data, Impressions for the top 10 sports are as follows:
Athletics garnered as many as 63.3 million Impressions, followed by women's badminton final between India and Spain (PV Sindhu) with 54.4 million Impressions. The badminton match had a total of 22.3 million Impressions while the badminton semi-final match between Spain and China witnessed 16.8 million Impressions. Wrestling garnered as many as 15.7 million Impressions.
Gymnastics has 12.6 million Impressions, while the womenâ€™s badminton semi-final match between India and Japan (PV Sindhu) had as many as 8.4 million Impressions. The quarter final match for menâ€™s hockey between Belgium and India garnered as many as 7.5 million Impressions. Lastly, tennis witnessed 7 million Impressions.
|Sports||Sum of Normalised across 30 min|
|Rio Olympics 2016 Live â€“ Athletics||63.3 million Impressions|
|Rio Olympics 2016 Live - Women's Badminton - India vs Spain - Final (PV Sindhu)||54.4 million Impressions|
|Rio Olympics 2016 Live â€“ Badminton||22.3 million Impressions|
|Rio Olympics 2016 Live - Badminton â€“ SF (Spain vs China)||16.8 million Impressions|
|Rio Olympics 2016 Live â€“ Wrestling||15.7 million Impressions|
|Rio Olympics 2016 Live â€“ Gymnastics||12.6 million Impressions|
|Rio Olympics 2016 Live - Women's Badminton - India vs Japan - SF (PV Sindhu)||8.4 million Impressions|
|Rio Olympics 2016 Live - Men's Hockey - Belgium vs India - QF||7.5 million Impressions|
|Rio Olympics 2016 Live â€“ Tennis||7.0 million Impressions|