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Publicis Drugstore starts India operations with focus on real estate sector

The company that incubates innovation ideas and projects initiated an event, ‘Meet The Makers’, at the iconic Bombay Stock Exchange Building

BestMediaInfo Bureau | Mumbai | August 18, 2016


Publicis Groupe’s innovation initiative Drugstore started its India operations with the first of its initiatives targeting the real estate sector. ‘Meet The Makers’ is one such format that allows for an evening of intimate interaction between large companies and curated start-ups in their respective sectors.

This experiential event was designed and created in partnership with Zone Startups, an organisation that incubates and accelerates start-ups in the Indian ecosystem. The event was held at their operations space at the iconic Bombay Stock Exchange Building at Dalal Street.

Key speakers at the event included Anil K Nair, CEO & Managing Partner, Digital L&K Saatchi & Saatchi and the one who leads the Publicis Drugstore initiative in India, and Ajay Ramasubramaniam, Director, Zone Startups India.

Anil K Nair and Ajay Ramasubramaniam Anil K Nair and Ajay Ramasubramaniam

Publicis Drugstore incubates innovation ideas and projects on behalf of the Publicis Groupe clients around the world in collaboration with the start-up sector. These innovation incubation programmes range from supper chats with the chief executives, to hackathons and long format innovation projects.

Nair, the ‘entrepreneur-in-residence’ for Publicis Drugstore, said, “It’s a win-win for both. And we at Publicis Groupe are determined to make these dialogues happen for the overall good of the market place and the consumer at large. The start-up space has been responsible for some of the biggest market disruptions across the world. Be it Uber or Air Bnb, they have all gone to redefine the space they were conceived in. We could have gone the traditional way and approached the fin-tech or other sectors which have such interfaces all the time. We, however, have focused on real estate as it is one industry that needs the kind of innovations that start-ups bring with them.”

Speaking at the event, Ramasubramaniam said, “The start-up scene is well ahead in terms of infrastructure, support and finance. It is only recently that the Indian scenario has started catching up. There is still some time when crowdsourcing and crowdfunding will become the norm for our nation, until then we are focused on creating the right kind of environment with the assistance of the Publicis Groupe to incubate, accelerate and facilitate the transition of the start-ups to their relevant industrial sector.”

Some of the notable pitches that came up were Phynart, a home automation start-up that incorporates artificial intelligence and data mining in traditional automation systems, and Enso Immersive, a R&D establishment driving research in technologies like augmented virtual reality for developing applications and platforms across industries like real estate.

The real estate industry was represented by leading players like Omkar, Tata Housing, Kalpataru, Godrej properties and Puranik.


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