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itel Mobile appoints HTA Marketing Services as its creative agency

The partnership will help itel benefit from the integration of traditional and new-age media leveraged by JWT

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itel Mobile appoints HTA Marketing Services as its creative agency

itel Mobile appoints HTA Marketing Services as its creative agency

The partnership will help itel benefit from the integration of traditional and new-age media leveraged by JWT

BestMediaInfo Bureau | Mumbai | August 24, 2016

itel-Mobile

Transsion Holdings Conglomerate has roped in HTA Marketing Services (JWT) as the creative partner for its flagship brand, itel, in India. The account, won in a multi-agency pitch, will be handled by the agency's Delhi office.

Every creative devised by JWT are crafted around itel Mobile's core brand proposition of 'right to progress' and will be aimed at promoting its relevant, value-plus mobility solutions for the aspiring Indian consumer base.

Sudhir Kumar Sudhir Kumar

Sudhir Kumar, CEO, itel India, said, “In an increasingly digital-first world, mobile ownership is no longer a privilege but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT and its network of agencies are the perfect creative partners to highlight our brand proposition, 'right to progress'.”

Gaurav Tikoo Gaurav Tikoo

Speaking on the association, Gaurav Tikoo, Chief Marketing Officer, itel India, said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty, which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT and its network of agencies.”

Sanjeev Bhargava Sanjeev Bhargava

Speaking on the mandate, Sanjeev Bhargava, Managing Partner, JWT, said, “itel's vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multi-disciplinary approach, something in which JWT and its network of agencies particularly excel.”

Transsion Holdings Conglomerate is a mobile manufacturer headquartered in China and has operations in more than 40 countries. The brand itel has received an extremely impressive response from the Indian consumer base since its launch, having sold over 1.4 million handsets within a couple of months of commencing operations.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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