ITC's Candyman Jellicious Jelimals take the shape of bear

An animated film for kids conceived by FCB Ulka tells the story of four jelly bears and their adventure journey

BestMediaInfo Bureau | Mumbai | August 25, 2016

Click on the Image to watch the TVC.

ITC Foods has unveiled a new television campaign conceived by FCB Ulka, Bangalore for its recently launched Candyman Jellicious Jelimals.

The commercial aims to make children consume Jelimals and for that the agency created a story around four jelly bears and their adventure they undergo in their flight journey.

Swati Bhattacharya

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “This film is about that element of fun and adventure that kids love. It tells us the tale of how the four Jelimals got on to the pack, with their make-shift parachute and their basket of fruit.”

Menaka Menon

Menaka Menon, Vice-President, Bangalore, FCB Ulka, said, “This film introduces the Jelimals to the viewers. Instead of just being about four flavours of jelly bears, it spins a yarn around the four characters that are the jelly bears. The story builds on the whole friendship and adventure angle, something that appeals to the target audience.”

The film opens to a group of four jelly bears on a plane. One of the Jelimals, Maddy Mango, tries to pull a fast one on his friends and steal the fruits on the plane, while his friends are fast asleep. To Maddy's horror, an alarm is triggered and a trap door opens beneath him through which he begins to fall. Meanwhile, his friends are awakened by the alarm and try to devise a plan to rescue their friend. Smarty Strawberry, the group leader, gets an idea and uses the basket of fruits to surf through the clouds to rescue a falling Maddy, before he uses Punky Pineapple's bandana as a parachute. The parachute floats in the sky to form the Jelimals pack.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: ITC Foods

Brand: Candyman Jellicious Jelimals

Agency: FCB Ulka, Bangalore

Creative Team: Swati Bhattacharya, Rama Krishnan

Account Management: Esha Datta, Suraj Rao, Swapna Jathan, Karishma Changroth

Agency Producers: Alpa Jobalia, Stanley Christian

Director: Raj Tambaku

Production House: Tobacco films

Producer: Rajneesh Sah

Info@BestMediaInfo.com

Info@BestMediaInfo.com