Mhaskar will be responsible for the service division nationally and will handle additional responsibilities for the west India region
BestMediaInfo | Mumbai | August 22, 2016
Isobar India has appointed Chandrashekhar Mhaskar as Vice-President to drive the digital creative and services division nationally. He will also handle the responsibilities for the west India region.
Mhaskar will join Isobar Indiaâs leadership team, which include Gopa Kumar, Vice-President, Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India.
Jasani said, âWe are happy to welcome Chandrashekhar on board our amazing team. Over the last two years, we have clearly emerged as one the leading full service digital agencies in India of media buying and over 100 creative and technology professionals. Chandrashekhar brings a vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We already have a very strong creative services and technology business, and with Chandrashekhar leading the way, we are looking at reaching even greater heights.â
Mhaskar said, âI am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.â
A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades, including international exposure in London and Singapore. He has had varied experience in heading Digital SBUs at renowned agencies such as Ogilvy One, Cheil Worldwide and Maxus. He was a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans television, film, internet, eCommerce, mobile, social, online media and new technology across industry verticals like FMCG, IT, entertainment, BFSI, education and telecommunications.
Big clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express and Samsung. He brings with him a rich experience of integrating agency and client teams to collaboratively conceptualise award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive ROI.