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Ecosys OOH puts an end to hunger pangs with Snickers

The agency rolled out an outdoor campaign in Bengaluru and Pune for the chocolate brand’s popular proposition, ‘Hungry? Grab a Snickers’

BestMediaInfo Bureau | Mumbai | August 3, 2016

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Ecosys OOH, one of India’s first out-of-home (OOH) agencies that provide return on investment (ROI), has executed a massive outdoor campaign for Snickers, an offering from Mars Chocolates.

The popular proposition of the brand -- Hungry? Grab a Snickers -- is targeted at masses to pick their favourite chocolate bar to instantly satiate hunger pangs.

The agency used its state-of-the-art digital planning tool, Systemapit, to identify media options at bottlenecks by layering proprietary traffic count data on locations where the propensity of the target group present is the highest. The aim: reaching out a larger audience with more viewing time.

Varun Kandhari, Senior Brand Manager, Mars Chocolates, said, “We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach the right TG at an optimal cost.”

Sujit Banerjee Sujit Banerjee

Sujit Banerjee, CEO, Ecosys OOH, said, “We are thrilled to be partnering with Mars Chocolate. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Mars Chocolates.”

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Info@BestMediaInfo.com

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