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Creativeland Asia wins Godrej Masterbrand's mandate

The agency has been appointed the communications partner and will look after Godrej Masterbrand's digital, social and mainline portfolios

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Creativeland Asia wins Godrej Masterbrand's mandate

Creativeland Asia wins Godrej Masterbrand's mandate

The agency has been appointed the communications partner and will look after Godrej Masterbrand's digital, social and mainline portfolios

BestMediaInfo Bureau | Mumbai | August 11, 2016

creativeland-asia-logoCreativeland Asia has been appointed the communications partner for Godrej Masterbrand following a year-long process. The agency that has partnered with Godrej in revamping iconic brands like Cinthol, Godrej No.1 and Godrej Expert and crafting brands like Godrej aer and Protekt over the last couple of years, has won an all-encompassing mandate that includes digital, social and mainline.

 Shireesh Joshi Shireesh Joshi

Speaking on the partnership, Shireesh Joshi,? COO, Strategic Marketing Group at Godrej, said, “Godrej Masterbrand is extremely excited to have CLA on board as the creative agency. We look forward to working with them on many successful and award-winning campaigns. With their deep knowledge of the Godrej brand and their unique approach, it will be a win-win partnership for us.”

Sajan Raj Kurup Sajan Raj Kurup

Commenting on the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, said, “Godrej Masterbrand is more than a mandate. It is a responsibility, especially given the fact that it straddles such a varied portfolio from FMCG to real estate to consumer durables, across multiple geographies. We spent a-year-and-a-half getting a deep understanding of the history, the culture and the legacy of Godrej before even attempting to pitch for the Masterbrand. Creativeland looks forward to contributing strategically towards an ever-evolving and contemporary Godrej Masterbrand.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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