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Business Broadcast News launches BTVi

The Anil Ambani-owned company gives new identity to its English business news channel after its association with Bloomberg ended on March 31 this year

BestMediaInfo Bureau | Delhi | August 2, 2016


Anil Ambani-owned Business Broadcast News that ran Bloomberg TV India for 10 years, yesterday announced the new identity for its English business news channel after Bloomberg found a new partner in Raghav Bahl’s Quintillion Media to bring a new channel, BloombergQuint, later this year.

Following a four-month extension after parting ways on March 31, 2016, Business Broadcast News continued to use the brand Bloomberg till July 31 and renamed the channel as BTVi on August 1, 2016.

According to Week 29 of BARC data (All India (U+R) : NCCS AB : Males 22+ Individuals), Bloomberg TV India was at No. 4 among the four English business news channels.

An official statement by the company on the launch of BTVi said: “We stand by our principle of continuously delivering accurate information to our viewers. The content of the new channel will be a reflection of our proficiency and experienced editorial team. The compelling content of BTVi will be of interest to all participants of the financial ecosystem. BTVi will also have strong digital connect with the viewers with an integrated newsroom.”

With the revamp, the channel also announced a new programming line-up that includes:

Dealing Room (Weekdays 8:00 - 9:30) – Offering all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take the viewers into the all-important market opening.

Market Guru (Weekdays 09:30 - 10:00) – Bringing market veterans with decades of street cred share their invaluable perspective and analysis.

The Trading Day (Weekdays 14:30 - 15:30) – A countdown that tracks breaking business news and top stories in the lead-up to the closing of markets.

E-Inc (Wednesday 20:30 - 21:00) - A show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.

The Auto Show (Thursday 22:30 - 23:00) - Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.


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