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BBDO’s ‘Dads #Sharetheload’ & Ogilvy’s ‘Beauty Tips’ feature in ‘Bullets From Gunn’

The Gunn Report releases 32 new mini-case studies providing evidence that awarded work are also highly successful in the marketplace

BestMediaInfo Bureau | Delhi | August 17, 2016


The Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to “Bullets From Gunn” which includes two highly successful Indian campaigns – BBDO India’s ‘Dads #Sharetheload’ and Ogilvy Mumbai’s ‘Beauty Tips’.

It may be noted that BBDO India’s ‘Touch The Pickle’ campaign for Whisper was already included earlier in “Bullets from Gunn” for 2015.

Bullets From Gunn is a collection of rapid fire mini-cases highlighting the business results of some of the most famous campaigns in recent years from around the world. They provide compelling evidence that virtually all of the work our industry admires, applauds and awards the most also achieve market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.

Commenting on the new 'Bullets', Donald Gunn, Founder of The Gunn Report, said, "Whilst we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion Effectiveness. As such, featured in The Gunn Report Online are various studies and projects highlighting best business results: The IPA/Gunn Study, Cases For Creativity and Bullets From Gunn."

The 32 new ‘Bullets’ are from a diverse range of advertisers; are from both networked and independent agencies; and are from a variety of countries – Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, the UK and the USA.

Gunn added, "In a world driven by marketing success, we predict that nearly all of these 32 new 'Bullets' which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017."

The Gunn Report Online - www.gunnreport.com - is a unique resource for people working in advertising, communications and marketing.  It combines a uniquely searchable library of the world's best work plus full records of the world's best agencies and advertisers since 1999 with valuable programmes for education and training, proprietary research studies, signature features and special archives. "All of this stuff you won't find anywhere else," said Gunn.

The list of 32 new “Bullets From Gunn”:

Year Title Advertiser Agency County
2015 No Bigger Prize Than Sharing Loterias Y Apuestas del Estado Leo Burnett Spain
2015 Smellcome To Manhood Old Spice Wieden+Kennedy USA
2015 1914 Truce Sainsbury's AMV BBDO United Kingdom
2015 The World's Toughest Job American Greetings MullenLowe USA
2015 Dads#ShareTheLoad Ariel (P&G) BBDO India India
2015 First Draft Ever Avocados From Mexico GSD&M USA
2015 Enhance Your Lighting GE BBDO USA
2015 Make Up Genius L'Oreal Paris McCann France
2015 Rabbit Race Media Markt Ogilvy Germany Germany
2015 #myfamilycan SPC Ardmona Leo Burnett Australia
2015 Raising Eyebrows & Subscriptions The Economist Proximity United Kingdom
2015 Lifepaint Volvo UK Grey United Kingdom
2016 Van Gogh BnB Art Institute of Chicago Leo Burnett USA
2016 The 2 Litre Towel Australian Weaving M&C Saatchi Australia
2016 The Boys Bonds Mens Underwear Clemenger BBDO Australia
2016 McWhopper Burger King Y&R NZ New Zealnd
2016 The Organic Effect COOP Forsman & Bodenfors Sweden
2016 Brewtroleum DB Export Beer Colenso BBDO New Zealnd
2016 Shoplifters Harvey Nichols adam&eveDDB UK
2016 The House of Clicks Hemnet Prime Sweden
2016 Sugar Detox Intermarché Marcel France
2016 The Man On The Moon John Lewis adam&eveDDB UK
2016 Tiny Dancer John Lewis Insurance adam&eveDDB UK
2016 Justino Loterías y Apuestas del Estado Leo Burnett Spain
2016 Beauty Tips By Reshma Make Love Not Scars (MLNS) Ogilvy & Mather India
2016 Behind The Leather People For The Ethical Treatment Of Animals (PETA) Ogilvy & Mather Thailand
2016 #optoutside REI Venables Bell & Partners USA
2016 The Swedish Number Swedish Tourist Association INGO Sweden
2016 Art Heist For Good WATERisLIFE Deutsch USA
2016 The Naked Ute Volkwagen Amorok DDB Australia
2016 The Reversed Trailer Volkwagen Passat Trailer Assist TRY Norway
2016 Survival Billboard X-Box McCann UK


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