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Aidem Ventures announces key management elevations

Alok Rakshit has been promoted to the position of president and Joydeep Ghosh is now Senior Executive Vice-President of the ad-sales company

BestMediaInfo Bureau | Mumbai | August 12, 2016

(Left) Alok Rakshit and Joydeep Ghosh (Right) (Left) Alok Rakshit and Joydeep Ghosh (Right)

Advertising sales company Aidem Ventures has announced a few management-level changes by elevating some of their senior officials for their valuable contribution to the organisation’s success.

Alok Rakshit, a media professional with almost two decades of industry experience across print, TV, radio, digital and events, has been elevated to the role of President. Joydeep Ghosh, a tech savvy and a senior media professional who has healthily built the digital delivery business e-Bus in India, has been promoted as Senior Executive Vice-President.

Ashok Kumar Gupta Ashok Kumar Gupta

Ashok Kumar Gupta, Chairman, said, “A world-class team of media connoisseurs with a resilient grit has always been the pride of Aidem. We have our trusted and experienced senior executives with us since Aidem’s inception almost five years ago. It is their efforts that have made what the company is today. We are proud of Aidem’s continuous success and look forward to a striking new episode of further progress going ahead with this fresh development.”

Karan Kumar Gupta Karan Kumar Gupta

Karan Kumar Gupta, Director, Aidem Ventures, said, “Alok and Joy have always been the two rock-solid pillars of Aidem. They have not only lived up to the expectations of the company’s shareholders but also are the driving force behind Aidem’s exceptional outcomes for their channel partners. Besides, we are also on the verge of announcing some key business initiatives along with adding new channel partners under our umbrella. Therefore, with our robust squad of media troupers, we are confident that sky will be the limit for Aidem.”

Since 2010, Aidem has been handling the foremost channel partners of crucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal spanning various genres such as GECs, movies, news and music. Expanding its existing media forte, Aidem has recently partnered with Shemaroo Think Tank for its well-known music show, Launchpad-the Music CafĂ©. The show has introduced some unique content across leading regional channels in Maharashtra and Bengal. Two months ago, the company launched a dedicated 360 degree sports and activation division, Aidem Sporty. They were involved in the marketing of the popular and successful football show, ‘Premier Futsal’. Besides, Aidem has had a glorious history with famed sports events like Box Cricket League, Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games 2015 to name a few.


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