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2016 DMA India Createffect Echo Awards: OgilvyOne, IBS and The Social Street lead metal tally

OgilvyOne Worldwide named Agency of the year, Ogilvy & Mather is the Network of the year, Hindustan Unilever is the Client of the year, while Britannia debuts as the Brand of the year and Pi Communications is the Small Agency of the year

BestMediaInfo Bureau | Mumbai | August 3, 2016


The DMA India Createffect Echo Awards 2016 were revealed on Tuesday night at the Awards Gala at Blue Frog, Mumbai, celebrating India’s most creative and effective data-driven marketing campaigns.

OgilvyOne Worldwide was named as the Agency of the year bagging 25 metals, including three gold and a diamond for’s campaign ‘Amazon Fashion kya pehnu.’

Ogilvy & Mather was honoured with the Network of the Year 2016 title and also won a bronze for Titan Raga’s #BreakTheBias campaign.

Two new special recognitions were added this year -- Small Agency of the year and Brand of the year-- to recognise the joint efforts and close collaboration between clients and small agencies to produce successful work. The awards were presented to Pi Communications and Britannia Good Day respectively. Hindustan Unilever bagged the ‘Client of the year’ award for the second year in a row with three metals.

SapientNitro won Grand Prix in the Media Effectiveness category for Nestle India’s ‘100 and Running’ campaign, while Mindshare India bagged it for Pepsico’s ‘Google Maps went beyond giving directions’ in Creative Effectiveness -- Interactive category. The Diamond Award went to OgilvyOne Worldwide in the Business Effectiveness category for Amazon Fashion-Kya Pehnu campaign.

This year, the notable winners were campaigns from IBS with 40 points, The Social Street with 25 points, PHD with 24 points and SapientNitro with 16 points. The awards gala was attended by over 200 industry leaders, presented a total of 144 citations, including 25 Golds, 45 Silvers, 46 Bronze and 23 Leaders to the shortlisted winners out of 441 registered entries from over 70 agencies and 150 brands.

Vastal Asher, Global Envoy of International Echo and CEO and Co-Founder, Association of Data-driven Marketing and Advertising in Asia (DMAasia), said, “In the pursuit of excellence, it’s important that we, as industry, benchmark and celebrate the impact of great work that inspires effectiveness and business results. DMA Createffect Awards has championed Echo as our effectiveness platform since 2011. The work that we witnessed this year is a good indicator that we have great potential at global stage from India, Asia and Mena.”

Rakhshin Patel, Jury Chairperson and MD, Pi Communication, said, “This year, submissions made up the largest collection of India’s best data-driven campaigns. Winners were shortlisted after three rounds of rigorous evaluation by the first names in the marketing and advertising business.”

Shelly Singh, Global Envoy of International Echo and COO and Co-Founder, DMAasia, added, “The winners epitomise the very best of creative effectiveness i.e., creativity that has driven exceptional results and profit growth. Marketers in India are extremely excited about the ECHO® Awards to get global recognition for their work.”

Winners Speak:

Sumanto Chattopadhyay Sumanto Chattopadhyay

Sumanto Chattopadhyay, ECD, South Asia, Ogilvy & Mather, said, “It is always wonderful to win. But I feel like an impostor, because it is a win for OgilvyOne. It is their hard work that has won this and I don’t want to take away their glory. But of course being a part of Ogilvy and the Ogilvy network, I share their glory and I’m really proud of them today.”

Pratap Bose Pratap Bose

Pratap Bose, Managing Director and Chairman, The Social Street, said, “It was our first attempt at the DMAi Echo awards. We are happy with the results. We won about 11 awards, including three gold. Britannia Good Day also won the brand of the year and we are very proud of it.”

KV Sridhar KV Sridhar

KV Sridhar aka Pops, Chief Creative Officer, SapientNitro, sums it up thanking his collaboration with clients and the consumers’ support, as that it what is important for winning.

DMA India Createffect Echo Awards 2016
Organisation Gold Silver Bronze Leader Total
DigitasLBi 1 1
OMD India 1 1
Times of India 1 1
iContract 1 1
Jet Privelege 1 1
Madison Communications 1 1
Ogilvy & Mather 1 1
Pulp Strategy Communication 1 1
Runtime Solutions 1 1
Brandmovers India 1 1
Enormous Brands 1 1
FCB Interface 1 1
Myntra Designs 1 1
Soho Square 1 1
Triton Communications 1 1
WYP Brand Solutions 1 1
Gozoop Online 2 2
Dainik Bhaskar 1 1 2
DDB Mudra 1 1
FCB Ulka Interactive 1 1 2
M&C Saatchi 1 1 2
MRM/McCann 1 1 2
SMG  Convonix 2 1 3
MEC Global 2 2
HDFC Life 1 1 2
Pi Communications 1 2 3
Ad Factors PR 1 1 2
Viacom18 Media - MTV 1 1 2
Mindshare India 2 2
HCL Technologies 2 1 3
ICICI Bank 1 1 1 3
iProspect 2 2 4
Madison Media 1 2 1 4
Dainik Jagran 1 3 1 5
Happy Creative Services 2 1 3
Indigo Consulting and Leo Burnett 2 1 3
Performics 3 1 1 5
SapientNitro 2 2 1 5
PHD India 1 4 4 9
The Social Street 3 2 1 5 11
IBS 3 4 7 2 16
OgilvyOne Worldwide 3 7 11 4 25
Total 25 45 46 23 139

Click here to view Winners.

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