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Social Kinnect bags HDFC Ergo's digital media duties

The agency won the account in a multi-agency pitch. It will handle all social media activities, creative campaigns, digital videos and growth and strengthening of the existing media relationship

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Social Kinnect bags HDFC Ergo's digital media duties

The agency won the account in a multi-agency pitch. It will handle all social media activities, creative campaigns, digital videos and growth and strengthening of the existing media relationship

BestMediaInfo Bureau | Mumbai | July 18, 2016

Social-Kinnect-Logo

In a recent multi-agency pitch, HDFC Ergo awarded its social media duties to Social Kinnect. The agency brought a fresh approach to the brand's existing tagline 'take it easy' to give insurance in general a welcome twist with a fun take on life.

The duties include all social media activities, creative campaigns, digital videos and growth and strengthening its already existing media buying relationship. New communication across all platforms kicked off from July 8, 2016.

HDFC Ergo General Insurance Company is a joint venture between HDFC, one of India's premier housing finance institution, and Ergo International AG, the primary insurance entity of Munich Re Group. HDFC Ergo endeavours to improvise and cater to every need of the modern-day customer with superior customer support service through automated processes. This helps to provide customers a seamless and hassle-free experience.

Rohan Mehta Rohan Mehta

Speaking about the win, Rohan Mehta, CEO, Social Kinnect, said, “We are excited to work with HDFC Ergo and together are looking to execute some exciting work with them to bring a fresh approach to the brand. HDFC Ergo will help us gain better insight in the general insurance space and strengthen our portfolio in the BFSI segment.”

Shefali Khalsa, Senior Manager, Marketing and Corporate Communication, HDFC Ergo, said, “Today social media is an important and linear platform for brands to plank its presence and connect with end users in retail space. The fact that out of total 1.65 bn Facebook users 142 mn are from India supports the premise. At HDFC Ergo, we have a clear focus on digital strategy underlining social media marketing. With multi-dimensional and Omni-product campaigns, we have been quite rampant on social media platforms. To augment our reach and rattle up the roadmap with the current year's brand strategy, we are glad to have Social Kinnect on board. We are confident that the young talent and energies of the agency will bring a new wave and help us accentuate our brand message 'take it easy'.”

Info@BestMediaInfo.com

 

Info@BestMediaInfo.com

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