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Lux calls pitch for ONN and Lyra

The innerwear company is scouting for a creative agency to take care of its brands ONN and Lyra. The account size is pegged at around Rs 20-25 crore

BestMediaInfo Bureau | Mumbai | July 20, 2016


Lux Industries has called a multi-agency pitch to handle its brands ONN and Lyra, sources close to the development told BestMediaInfo. The account size is pegged at Rs 20-25 crore.

Orchard Advertising was given ONN’s creative mandate in 2012. When contacted, the company refused to comment on the current official agency on record for the brand. Prior to Orchard Advertising, the brand was handled by Meridian Communications.

Lyra doesn’t have any creative agency on record, but gets its creative ads made through the ad film production house Yellow Beetle Films.

ONN offers a range of products for men, including vests, briefs and boxers. The brand's product portfolio includes men's sportswear and leisure wear. Lyra is the women leggings brand.

Lux industries is an Indian underwear company headquartered in Kolkata, West Bengal. Its offerings include various kinds of hosiery products for men, women and children. It is one of the oldest innerwear companies in India.

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