Lowe Lintas Delhi wins TravelTriangle's creative mandate

TravelTriangle is a leading online holiday marketplace. The account was won in a multi-agency pitch

BestMediaInfo Bureau | Delhi | July 28, 2016

TravelTriangle, a leading online holiday marketplace (?http://traveltriangle.com/) has appointed Lowe Lintas Delhi to handle its creative duties. A host of agencies competed for the account but Lowe Lintas Delhi was shortlisted for its clear understanding of the brief and suggesting a plan that resonated with what the brand had in mind for the Indian market.

Sankalp Agarwal

Sankalp Agarwal, CEO and Co-founder, TravelTriangle, said, "TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market."

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Naveen Gaur

Naveen Gaur, President, Lowe Lintas Delhi, said about the win, “Indians are now holidaying and travelling more often both domestic and internationally. Amidst the presence of local travel agents and a variety of online travel portals catering to travellers, we saw the uniqueness of TravelTriangle – a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value. We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category.”

?TravelTriangle is an online travel planning portal with a network of more than 600 travel agents located in India and abroad. Based in Noida with a team of 300 people, the company is the brainchild of three IIT alumni – Sankalp Agarwal, Sanchit Garg and Prabhat Gupta. The trio went on a holiday to Ladakh which was booked through a travel agent and were pretty satisfied with the package. While on holiday, they interacted with other travellers who had managed more customized and better value trips. This set them thinking and the business idea was born. They started working on a customized holiday plans which later matured into TravelTriangle.

?As the name suggests, it's an ecosystem play of three constituents – travellers, travel agents and an efficient marketplace. The USP of the platform is in its personalized approach, customer-oriented product and reliable fulfilment. Operating in 60+ destinations, TravelTriangle has served over half a million travellers till date.

?This win marks another one for Lowe Lintas Delhi which has been seeing steady business growth over the past few months. A few brands that the agency handles in Delhi include Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper, among others.

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