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GEC Watch: Star Plus maintains lead in Urban and U+R; Zee Anmol leads in Rural

In the rural market, all the top programmes were from Zee’s bouquet of channels. In the combined markets, Zee TV’s Kumkum Bhagya was the most viewed programme followed by Star Plus’ Ye Hai Mohabbatein

BestMediaInfo Bureau | Mumbai | July 7, 2016

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Week 26 of BARC Impressions didn’t witness any major changes in the pecking order. Zee TV’s Kumkum Bhagya is the most viewed programme followed by Star Plus’ Ye Hai Mohabbatein, according to data for combined markets (U+R).

In Week 26 (June 25 - July 1) of 2016, according to the viewership data released for the combined markets (U+R), Star Plus continued to lead the pack with 698,563 Impressions, followed by Colors with 618,151 Impressions (it may be noted that all Impressions are in 000’s).

Zee TV retained the third spot with 587,573 Impressions. Zee Anmol rose to No. 4 with 520,438 Impressions followed by Star Utsav with 468,809 Impressions. Sony Pal slipped to No. 6 with 457,844 Impressions while Life Ok stood at No. 7 with 388,072 Impressions.

Sony SAB is at No. 8 with 365,087 Impressions. Sony Entertainment Television is at No. 9 with 361,949 Impressions. At No. 10 is Rishtey with 323,549 Impressions.

Among shows, Zee TV’s Kumkum Bhagya topped the chart in U+R markets with 11,497 Impressions followed by Star Plus’ Yeh Hai Mohabbatein with 10,043 Impressions. At No. 3 was Star Plus’ Saath Nibhaana Saathiya with 9,386 Impressions. Zee Anmol’s Jodha Akbar is at No. 4 with 9,262 Impressions. Lastly, at No. 5 is Zee TV’s Ek Tha Raja Ek Thi Rani with 8,556 Impressions.

Top Channels in Urban markets

Star Plus retained its No. 1 position with 466,938 Impressions, compared to last week’s 448,071 Impressions.

Colors stood at No. 2 with 429,036 Impressions, a drop from last week’s 430,375 Impressions.

Zee TV holds the third spot with 323,472 Impressions (last week 321,132 Impressions).

Sony SAB rose to No. 4 with 265,434 Impressions, an increase from 241,373 Impressions last week.

Life OK slipped to No. 5 with 255,096 Impressions, a decline from last week’s 267,413 Impressions.

Sony Entertainment Television is at No. 6 with 253,259 Impressions, a marginal rise from last week’s 251,282 Impressions.

Zee Anmol is at No. 7 with 119,171 Impressions (last week 105,410 Impressions).

Sony Pal stood at No. 8 with 115,509 Impressions, a rise from last week’s 109,461 Impressions.

&TV is at No. 9 with 114,759 Impressions (last week 116,816 Impressions).

Star Utsav stood at No. 10 with 104,193 Impressions (last week 103,149 Impressions).

Top Programmes in Urban markets

As per select data {HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Star Plus’ Ye Hai Mohabbatein continued its lead with 6,643 Impressions (last week 7,148 Impressions).

Zee TV’s Kumkum Bhagya is at No. 2 with 6,622 Impressions (last week 5,873 Impressions).

Star Plus’ Saath Nibhaana Saathiya is at No. 3 with 6,245 Impressions (last week 6,471 Impressions).

Colors’ Udaan is at No. 4 with 5,888 Impressions.

At No. 5 is Star Plus’ Yeh Rishta Kya Kehlata Hai with 5,397 Impressions.

Top Channels in Rural markets

Zee Anmol led the pack with a whopping 401,267 Impressions, a substantial rise from last week’s 339,857 Impressions.

Star Utsav is at No. 2 with 364,616 Impressions, a rise from last week’s 353,029 Impressions.

Sony Pal is at No. 3 with 342,335 Impressions (last week 341,930 Impressions).

Zee TV is at No. 4 with 264,101 Impressions (last week 268,868 Impressions).

Rishtey stands at No. 5 with 242,553 Impressions, a decline from last week’s 252,319 Impressions.

Star Plus is at No. 6 in rural markets with 231,625 Impressions, a rise from last week’s 221,081 Impressions.

Colors is at No. 7 with 189,115 Impressions, a decline from last week’s 199,792 Impressions.

Life OK stands at No. 8 with 132,976 Impressions (last week 143,879 Impressions).

Big Magic is at No. 9 with 117,184 Impressions, a fall from last week’s 121,890 Impressions.

Sony Entertainment Television is at No. 10 with 108,689 Impressions (last week 106,198 Impressions).

Top Programmes in Rural markets

It seems that Zee’s strong foothold in the rural markets is now visible to all. All top programmes are from Zee’s bouquet of channels. As per BARC India {HSM (Rural): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Zee Anmol’s Jodha Akbar continued to lead the slot with 7,117 Impressions (last week 6,456 Impressions).

Zee Anmol’s Bandini is at No. 2 with 5,668 Impressions (last week 5,419 Impressions).

Zee TV’s Kumkum Bhagya is at No. 3 with 4,875 Impressions (last week 4,607 Impressions).

Zee Anmol’s Kasam Hai Tujhe Aa Bhi Jaa is at No. 4 with 4,037 Impressions.

Lastly, Zee TV’s Ek Tha Raja Ek Thi Rani is at No. 5 with 4,030 Impressions (last week 4,023 Impressions).

[All data in Impressions (000s)]

Info@BestMediaInfo.com

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