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Ecosys OOH styles it up for Myntra

The out-of-home agency will develop a unique media plan and spread the word for its end of reason sale, saying ‘tayyar ho jao’

BestMediaInfo Bureau | Mumbai | July 6, 2016


Myntra unleashed an out-of-home advertising blitzkrieg in six cities featuring Bollywood superstar Hrithik Roshan and cricketing icon Virat Kohli with a tagline ‘tayyar ho jao’ (be prepared) for its recently concluded ‘end of reason sale.’ The fashion aggregator romped in the services of Ecosys OOH.

The out-of-home agency took up the responsibility of developing a unique media plan based on sales data and consumer consumption patterns plotted on pin code based heat maps. It also took billboards in traffic direction to ensure high presence on critical routes. Frequency media like bus shelters ensured brand presence in main arterial routes of the city covering central business districts (CBDs), shopping destinations thus giving full city coverage.

Ankit Dhingra Ankit Dhingra

Speaking about the campaign, Ankit Dhingra, Senior Brand Manager, Myntra, said, “The guiding principle at Myntra is -- If you truly desire something, you would do everything to get it. And that was the expectation from Ecosys OOH. We are glad that the team not only eschewed that value but also went great lengths to live up to that expectation.”

Sujit Banerjee Sujit Banerjee

Commenting on outcome of the campaign Sujit Banerjee, CEO, Ecosys OOH, said, “We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and only one in the country to give ROI and interface digital to give brands immersive experiences.”




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