Drizzlin Media wins digital mandate for JK Paper

The agency will handle the complete digital marketing and social media portfolio of the paper manufacturer

BestMediaInfo Bureau | Mumbai | July 20, 2016

Drizzlin Media was recently awarded the digital media duties of JK Paper, a leading paper manufacturing company in India.

Drizzlin's mandate includes handling the complete digital marketing and social media portfolio of JK Paper, which will include creating their brand narrative, presence in key social media platforms as well as engaging with their teams internally to further enhance the process of digital adoption within the company. It's the holistic approach to the medium that made Drizzlin the agency of choice for JK Paper.

Deepak Goel

Deepak Goel, Founder and CEO, Drizzlin Media India, said, “Today, paper is looked at as a medium of yesteryears. However, there have always been pockets of interest that have kept the notion of paper timeless with writers and artists, but there's also been a resurgence of paper packaging with the growing e-commerce industry, not to mention a flurry on new age start-ups like Letternote, Chumbak etc., using paper- based products.”

“We, at Drizzlin, have always believed in building a strong bond with one's audience online and are confident that JK Paper's unmatched commitment to excellence and desire to connect with its end consumers will revive the love for paper across segments,” he said.

The agency bagged the account after a two-month secondary research assignment with JK Paper on the applications and relevance of digital media for a paper company.

Santosh Wakhloo, Vice President, Marketing and Sales, JK Paper, said, “Using digital media we want to successfully reach out to our customers and build a strong relationship of trust with them. The paper industry has been falsely accused of damaging the environment, we want to bust myths like these and thereby establish JK Paper as a responsible and forward-looking brand.”

The paper industry faces challenges as new forms of digital media are replacing paper and further reducing its daily dependence on the once ubiquitous commodity we all grew up with. The agency has the mandate to find relevance for paper in such times, not to mention bringing in more awareness around a variety of environmental issues that surround the industry.

Info@BestMediaInfo.com

Info@BestMediaInfo.com