Cream is back to choose emerging creative talent from around the world

One can enter the annual competition from July 18 to July 22, 2016. Judges include David Kolbusz (Droga5 London), Iain Tait (W+K London), Carlo Cavallone (72andSunny Amsterdam) and Jamie Robinson (Joan New York)

BestMediaInfo Bureau | Mumbai | July 15, 2016

Cream is the annual competition that supports emerging creative talent from across the globe. Held by The Talent Business, the world leader in executive search for creative businesses, it connects young hopefuls to the ECDs of the world's leading creative agencies and brands.

In its 17th year, Cream winners have gone on to create famous, award-winning work, become high profile ECDs and start successful agencies. Through Cream, creatives have secured placements at agencies, including Droga5, Google Creative Lab, adam&eveDDB, Wieden+Kennedy, Ogilvy & Mather. Previous winners have come from Watford, SCA 2.0, Central St Martins, CUCA, DMJX: Kreativ Kommunikation, Berghs School of Communication and Miami Ad School.

Katriona Fraser, Managing Partner and Head of Creative Talent, The Talent Business, said, “Agencies and creative tech companies are fighting to spot raw talent they can nurture in order to future proof their businesses. Cream is the perfect platform to showcase undiscovered creative talent to industry icons who can identify their potential and do something extraordinary with them.”

The Talent Business are partnering with Ogilvy & Mather this year that will showcase the winners in a Private View. Iconic names and agencies in the industry judge the work entered but only 20 will be winners. This year's judges include David Kolbusz (Droga5 London), Iain Tait (W+K London), Carlo Cavallone (72andSunny Amsterdam) and Jamie Robinson (Joan New York).

Mick Mahoney

Mick Mahoney, CCO, Ogilvy, said, “Cream 2016 will be more 'in your face.' Everyone at Ogilvy is really looking forward to hosting Cream 2016 at our new home in sea containers. But I'm equally excited that we're introducing a bold, fresh new format with this year's Cream winners presenting their work live in front of ECDs. It gives the young creative teams a one-off opportunity to showcase their work and personality while hitting London's top creative directors full in the face with their talent. We have a fantastic new home and we wanted this year's Cream to have an exciting format.”

Entry can be made by emailing the relevant portfolio link to Nikki Hall:nikki.hall@thetalentbusiness.com. Full details can be found at: www.ttbcream.com

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