Aviva Life Insurance awards PR mandate to Hill+Knowlton Strategies

The public relations firm will handle the corporate reputation, brand awareness, stakeholder outreach, online reputation management and strategic visibility of the insurance company

BestMediaInfo Bureau | Mumbai | July 22, 2016

Hill+Knowlton Strategies has been awarded the retainer public relations business for Aviva India, the life insurance and financial planning services.

Following a competitive pitch, H+K Strategies' financial services team has been selected to handle the entire PR portfolio for Aviva Life Insurance India, including corporate reputation, brand awareness, stakeholder outreach, online reputation management and strategic visibility for its key initiatives in India, across the traditional and digital medium.

Anjali Malhotra

Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva Life Insurance, India, said, “Aviva Life Insurance is happy to welcome on-board Hill+Knowlton Strategies as our strategic public relations partner. They have a deep knowledge and understanding of not just the public relations business, but also of the life insurance segment in India. At Aviva, we have embarked on an ambitious journey, through which we intend to truly make a difference to the lives of our customers and help them achieve their life goals. We are sure that our partnership will help in communicating this differentiator to our audiences and build thought-leadership in India.”

Radhika Shapoorjee

Radhika Shapoorjee, President-India and South Asia, Hill+Knowlton Strategies, said, “The Life Insurance sector has some unique communications challenges with an intrinsic need for companies to show clear and consistent differentiation and exhibit consumer-centric propositions. We are delighted to win the Aviva India mandate and contribute in building a strong preference among stakeholders. Aviva Life insurance is committed to create a long-term positive impact on the lives of Indians by helping them achieve their life goals and we are happy to partner them in this journey.”

Hill+Knowlton Strategies India has a strong track record in the banking, financial services and insurance sector, having worked extensively with clients such as The Blackstone Group, Morgan Stanley, HSBC, JP Morgan Asset Management, IL&FS Financial Services, Cigna TTK Health Insurance among others.

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