Ballabh, who worked for Cheil India before joining Maxus, comes with over 14 years of experience in the field of digital marketing and branding
BestMediaInfo Bureau | Mumbai | June 23, 2016
With the aim to strengthen their digital team in North India, Maxus has announced the appointment of Vivek Ballabh as General Manager – Maxus Digital for North India.
Ballabh, who worked for Cheil India before joining Maxus, comes with over 14 years of experience in the field of digital marketing and branding. Ballabh has also worked with other leading agencies and companies like Monster.com, Webchutney, Digitas & Razorfish. His body of work includes several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.
Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He then spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. After spending over 5 years with Digitas & Razorfish, Ballabh launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.
Commenting on the new appointment, Vishal Jacob, National Director, Maxus, said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I'm sure he will do a fabulous job of and successfully achieve all milestones”.
Elaborating on his new role, Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”