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Option Designs bags creative & digital duties for Bluebird Pure

Anil Kapoor roped in as the brand ambassador for the company making water purifiers, water softeners and air purifiers

BestMediaInfo Bureau | Mumbai | June 14, 2016

bluebird pure

Bluebird Pure has handed over its 360? branding, advertising and digital marketing mandate to Option Designs, one of India’s leading fully integrated advertising and digital branding agencies. Bluebird, a company known for making voltage stabilisers, recently entered the healthcare product segment with its range of water purifiers, water softeners and air purifiers under the name Bluebird Pure.

As a part of the mandate, Option Designs will create and manage the creative campaigns and brand strategies for Bluebird Pure while working closely on both the above the line (ATL) and below the line (BTL) marketing collaterals. Option Designs will also build and implement a 360? advertisement campaign with ace Bollywood actor Anil Kapoor who has been roped in as the brand ambassador of Bluebird Pure.

Aditya Mittal Aditya Mittal

“We chose Option Designs because of their keen understanding of Bluebird's business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble,” said Aditya Mittal, Founder, Bluebird Pure.

Speaking about his expectations from the development, Mittal added, “Association with Option Designs will create a better and stronger brand positioning via innovative solutions and in turn will give mileage to the brand in reaching to its target customers.”

Japneet Singh Japneet Singh

Expressing his excitement over the association, Japneet Singh, MD & CCO, Option Designs, said, "It is an honour to work on Bluebird. We as an agency are excited with an opportunity to work in the healthcare segment as it has a lot of scope in terms of creativity, communication and also in terms of building the brand as a trustworthy and reliable brand for purity. It will be quite interesting to work in this industry as there is a lot that has not been covered yet by the advertisers. Through our strategic advertising campaigns, we will try to bring out some clutter-breaking advertising in this segment.”

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