MindShift Interactive wins digital mandate for Clarins India

The company, which won a multi-agency pitch, will manage the social media and media buying across platforms

BestMediaInfo Bureau | Mumbai | June 7, 2016

MindShift Interactive, a digital outreach agency, recently won the digital mandate for Clarins India, a French luxury cosmetics company following a multi-agency pitch. The luxury cosmetics brand is currently distributed and marketed through Intercraft Trading.

The agency will manage the brand's social media and media-buying across platforms. It will also work towards building the brand's position as a pioneer in the industry with existing and new consumer sets on platforms such as Facebook and Instagram. The products range offered by the cosmetic brand will be highlighted through engaging content and campaigns. The focus will be on creating an engaging visual story through photo shoots and micro-videos.

Zafar Rais

Commenting on the new venture, Zafar Rais, CEO, MindShift Interactive, said, “We are excited to have Clarins on board; enhancing the portfolio of beauty brands we work with. MindShift has a history of successful, benchmark campaigns with other beauty brands over the past five years and we intend on leveraging our understanding to help Clarins reach out to their target audience in a unique manner.”

Bhakti Avalaskar Bhatt

Bhakti Avalaskar Bhatt, Brand Manager, Clarins India, said, “Getting MindShift on board was a decision to help us take our digital presence to the next level and reach out to our audience in an interesting manner. MindShift's expertise and understanding of our sector and their innovative approach towards story-telling made them an easy decision as partners. We look forward to creating some waves within digital, locally and internationally.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com