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Mindshare and Gramener to build data driven visual solutions

The first project of innovative real time data journalism garners top ratings for Times Now on of May 19 election results day

BestMediaInfo Bureau | Delhi | June 3, 2016


Mindshare is partnering with Gramener, a leading data visualization company, to create data-driven visual solutions for actionable insights across the marketing & communications ecosystem.

Data increasingly powers every element of the marketing mix – source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM and Mindshare's strong customer reach and Gramener's compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.

The first project undertaken after the partnership was for English news channel Times Now on May 19, 2016, when the Assembly election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.

Arnab Goswami Arnab Goswami

Speaking about the data visualization products created for the channel, Arnab Goswami, Editor-in-chief, Times Now, said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country as the results were announced on May 19. Our reportage on the elections was holistic, and the data presentation helped the viewer understand our political environment better with the in-depth analysis of our editorial team. I am absolutely delighted with this association.”

Mindshare is a leader in providing strategic media services to a host of blue-chip clients. Adaptive Marketing is the driving philosophy of Mindshare and data is at the core of Adaptive Marketing. This partnership will enable the creation of bespoke products in the data management and visualization space.

Prasanth Kumar Prasanth Kumar

Prasanth Kumar, CEO, Mindshare South Asia, said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon.”

Naveen Gattu, Co-founder at Gramener, added, "We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive."


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