ITC awards Personal Care digital mandate to Dentsu Aegis Network

The account will be led by Carat. ITC's Personal Care segment accounts for almost 50 per cent of the company's business

BestMediaInfo Bureau | Mumbai | June 17, 2016

Dentsu Aegis Network (DAN) has won the digital mandate for the Personal Care business of ITC, according to informed industry sources. While the mandate will be led by Carat, all the digital agencies under DAN will be involved for creative, media, web and social.

The Personal Care business of ITC accounts for almost 50 per cent of the company's business.

Some of the ITC verticals include cigarettes and cigars, foods, lifestyle retailing, personal care, stationery, education and safety matches.

The brands in the Personal Care segment include Vivel, Fiama di Wills, Savlon and a few others. The company forayed into the personal care business in July 2005.

Info@BestMediaInfo.com

Info@BestMediaInfo.com