Dainik Bhaskar has taken the help of cartoon characters to drive home the point of sustainable development and judicious use of resources
BestMediaInfo Bureau | Mumbai | June 15, 2016
Comic for Change is an initiative by Dainik Bhaskar. On June 5 this year, on the occasion of World Environment Day, the media group unveiled the first of the three-part comic series. With the help of cartoon characters, it tried to send across the message of sustainable development and judicious use of resources.
Â âSundarvan Adventures-Mystery of the missing waterâ, the first comic to be published in the series, talks about the importance of conservation and responsible consumption of water. Abhijeet Kini, creator of popular characters like Suppandi and Angry Mausi, has done the art and layout for the comic series.
âMystery of the missing waterâ tells the story of a fun-loving, energetic school going rabbit Adi, who along with his adventurous set of friends -- a jovial little parrot Cheenu, a pretty little doe Roli and an intelligent tortoise Golu -- saves the day for the villagers of Sundarvan from the villainous acts of Paplu Bhai, a notorious jackal.
âUsing superheroes to weave stories around issues that matter to us is an interesting way to bring about a significant change in the society by creating super heroes of tomorrow,â said Girish Agarwal, Director, Dainik Bhaskar Group.
Being a signatory to UN Global Compact Network, Dainik Bhaskar Groupâs CSR initiatives contribute to UN Sustainable Development Goals of Quality Education, Zero Hunger, Clean Water and Sanitation, Sustainable Cities and Communities and Climate Action.
Conveying her support, Lise Kingo, Executive Director, UN Global Compact, New York, said, âThe UN Global Compactâs Ten Universal Principles provide a universal definition for responsible businesses.Â Global challenges like food and water crises are in need of contribution from the private sector. Companies that do business responsibly find opportunities to innovate around sustainability will be the business leaders of tomorrow.â
The next two comics in the series will talk about minimising food and electricity wastage. Apart from the comic series, Dainik Bhaskar will also conduct comic workshops in more than 400 schools in the country to spread awareness about the need to use water resources judiciously.