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Cannes Lions 2016: Three shortlists for India in Promo & Activation

Leo Burnett’s Bajaj V secures two shortlists in two subcategories while Ogilvy’s ‘Popcorn Story’ for Breakthrough makes it to the shortlist

BestMediaInfo Bureau | Mumbai | June 19, 2016

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Promo & Activation Lions proved to be a tough category so far for India in terms of number of shortlisted entries this year at Cannes Lions. Among 306 shortlisted entries worldwide, India could manage 3 shortlists.

‘Bajaj V’ campaign for Bajaj Automobiles secured two shortlists in different subcategories for Leo Burnett Mumbai. The campaign was shortlisted in Cars & Automotive Products & Services and Integrated Campaign led by Promo & Activation subcategories.

Ogilvy & Mather Mumbai secured the shortlist for its ‘Popcorn Story’ campaign done for Breakthrough for best use of social platforms.

Shortlists from India for Promo & Activation Lions:

Title Client Product Entrant Company
Bajaj V Bajaj Bajaj Automobiles Leo Burnett India Mumbai
The Popcorn Story Breakthrough Breakthrough Ogilvy & Mather Mumbai
Bajaj V Bajaj Bajaj Automobiles Leo Burnett India Mumbai

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