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Cannes Lions 2016: JWT wins only Bronze for India in Print & Publishing Lions

All three entries for Night Kills Day campaign by J. Walter Thompson for Sleep Apnoea India awarded Bronze Lion campaign

BestMediaInfo Bureau | Mumbai | June 21, 2016

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In the print and publishing Lions category, J. Walter Thompson bagged the only Bronze Lion from a total of 11 shortlists from India.

All three entries titled Fisherwoman, Mechanic and Milkman for ‘Night Kills Day’ campaign by J. Walter Thompson for Sleep Apnoea India were awarded a Bronze Lion campaign.

Of the 11 shortlists, JWT had four while Taproot Dentsu and Dentsu Creative Impact had 3 shortlists each. McCann has one shortlisted entry in Print and Publishing category.

Overall, Print & Publishing received 3,777 entries and awarded 80 Lions. The Grand Prix went to “McWhopper” for Burger King, by Y&R NZ. Jury President, Joji Jacob, Group Executive Creative Director of DDB Group, said they chose the work because it had the ability to start the conversation and be the linchpin of a master campaign.

Title Client Product Entrant Company Prize
Print and Publishing Lions
Night Kills Day - Fisherwoman Sleep Apnoea India Neurology Sleep Centre - Sleep Clinic J. Walter Thompson, New Delhi Bronze
Night Kills Day - Mechanic Sleep Apnoea India Neurology Sleep Centre - Sleep Clinic J. Walter Thompson, New Delhi Bronze
Night Kills Day - Milkman Sleep Apnoea India Neurology Sleep Centre - Sleep Clinic J. Walter Thompson, New Delhi Bronze

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