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Amul is official sponsor of Indian contingent to Rio Olympics

The brand will launch a series of advertising campaigns for its milk and dairy products to promote the association in the coming months

Amul is official sponsor of Indian contingent to Rio Olympics

The brand will launch a series of advertising campaigns for its milk and dairy products to promote the association in the coming months

BestMediaInfo Bureau | Mumbai | June 30, 2016

Amul-associates-with-Indian-Olympic-Association-for-Rio-Olympics

India’s largest food products marketing organisation, Amul, announced its sponsorship of the Indian contingent at the Rio 2016 Olympic Games. The contract was signed by Rajeev Mehta, Secretary General, Indian Olympic Association IOA and R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (GCMMF) on June 29, 2016. GCMMF’s flagship brand Amul is now the official sponsor of the Indian team.

In 2012, Amul sponsored the Indian contingent at the London 2012 Olympic Games. The brand has always been an avid supporter of various sporting events, be it the Asian Games, Commonwealth Games or other sports.

Beginning August 5, 2016, the Rio Olympics will play host to the largest Indian contingent ever, with close to 100 sportspersons participating in it. The brand aims to engage with youth and leverage the connection between the energy of milk and sports. It is the main ingredient for the fitness of any sportsman.

Announcing Amul’s support, R S Sodhi, MD, GCMMF, said, “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all over the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the Olympic Games Rio 2016. Explaining the foundation of this association, he said that milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Nutritious dairy products are an important part in the diet of athletes around the world. Participation in Olympics is the aspiration of every athlete and with the kind of investments made by our country in this arena to select, nurture and train the best athletes, we are confident that Indian contingent will deliver the best ever performance in the Olympic games and make our country proud.  Further, he said that this association will help in engaging the kids and youth so that they can enjoy a healthy life.”

The brand will launch a series of advertising campaigns for milk and its dairy products to promote this association in the coming months. Amul has embarked upon an ‘Eat Milk with Every Meal’ campaign to highlight the importance of milk and its dairy products in one’s daily diet. ‘Amul Doodh Pita hai India, ‘one of Amul's most loved campaigns, will be used to cheer the Indian contingent.

Praising Amul’s support to the Indian contingent of Rio Olympics, Rajeev Mehta, Secretary General, Indian Olympic Association, said, “I would like to thank RS Sodhi and Amul family for coming on board as the sponsor for our Indian contingent for Rio Olympics. I am happy that the Amul family is supporting the Indian Olympic Association for sometime. The preparations for our athletes are in full swing and to date more than 100 athletes have qualified for Rio Olympics, this is the largest ever contingent we are sending to Olympics.”

Amul-associates-with-Indian-Olympic-Association-for-Rio-Olympics1

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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