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A film conceived, shot and edited by machines

Saatchi & Saatchi in collaboration with Team One created the film that will debut on the birth anniversary of Alan Turing on June 23

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A film conceived, shot and edited by machines

A film conceived, shot and edited by machines

Saatchi & Saatchi in collaboration with Team One created the film that will debut on the birth anniversary of Alan Turing on June 23

BestMediaInfo Bureau | Mumbai | June 15, 2016

artificial-intelligence

On June 23, Saatchi & Saatchi will unveil the 26th edition of their New Directors' Showcase (NDS). The Showcase that started in 1991 features the very best new directing talent from around the world and provides a platform for short films, commercials, animations and promos. This year at The Showcase, held on a global stage at Cannes Lions International Festival of Creativity, Saatchi & Saatchi will reveal a film conceived, shot and edited by machines. The film will debut on the anniversary of Alan Turing's birth on June 23, 1912.

Working together with Team One, Saatchi & Saatchi's Los Angeles luxury and premium brand agency, and Zoic Labs, Saatchi & Saatchi assembled a cast of artificial intelligence, algorithms and machines the same way a studio would assemble a traditional film crew. Several technologies were used to create the film from start to finish, including IBM Watson, Microsoft's Ms_Rinna, Affectiva's facial recognition software, EEG data and a custom neural art program.

The Showcase is renowned for pushing boundaries and this year Saatchi & Saatchi wanted to challenge the creative community by asking themselves and the world, 'Can a film made by machines move you?'

"How to build on 25 years of the Saatchi & Saatchi New Directors' Showcase and an archive of incredible directing talent, whilst producing a screening at the Palais des Festival in Cannes which lives up to our reputation as an agency on the frontier of technological and creative innovation? That's the challenge that we faced this year, and we are rising to it by working with Team One in Los Angeles to explore how artificial intelligence and machines can be used to enhance human creativity, a subject that is on the creative radar right now,” said Kate Stanners, Worldwide Creative Director, Saatchi & Saatchi.

Speaking about Artificial Intelligence (AI) and its possibilities Andy Gulliman, NDS Curator and Producer, said, "When virtual reality seems to be the must-have toy of the moment, we wanted to look beyond and as a result became obsessed by the apparent capabilities of AI. Intrigued to know if AI could really support our creative needs and deliver to our creative standards, we needed to know the true capabilities of the machines that so commissioned the experiment. Once we gave the go-ahead to the machine, I quickly learnt that I had to relinquish my producer control to accommodate the production process dictated by the machines.”

Defining the new age director, Chris Graves, Chief Creative Officer at Team One, said, “What defines a director? Twenty-five years ago, at the start of the New Directors' Showcase, directors were a particular kind of person with a particular set of skills. But technology has been evolving that definition ever since. Now, new directors debut every day on online platforms like YouTube, Vine and Snapchat.”

On the significance of debuting the movie on Alan Turing's birth anniversary Ruairi Glynn, Director, Interactive Architecture Lab at the Bartlett School of Architecture, UCL commented, “Alan Turing was the first person to ask the question 'Can machines think?', which then leads immediately to the question, can machines be creative? We've begun to see machines making new and surprising things which are aesthetically compelling. The remaining big question of Artificial Creativity is whether the machine can understand the significance of the thing it has created? It's interesting to explore the potential to build machines that simulate human intelligence but the really exciting future is developing new forms of creative intelligence quite unlike our own."

The trailer of film is promising and looks like one of those sci-fi thrillers.

View a trailer of the film here: https://www.youtube.com/user/NDS

The Saatchi & Saatchi New Directors' Showcase will take place at 10am on Thursday 23 June at the Lumière Theatre in Cannes.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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