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The Fulcrum Awards announced for PR professionals

The awards honour excellence in public relations in India of both in-house professionals and those with consultancies. The awards are organized by PR Moment.in and Event Capital

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The Fulcrum Awards announced for PR professionals

The Fulcrum Awards announced for PR professionals

The awards honour excellence in public relations in India of both in-house professionals and those with consultancies. The awards are organized by PR Moment.in and Event Capital

BestMediaInfo Bureau | Mumbai | May 5, 2016

The-Fulcrum-AwardsThe Fulcrum Awards to honour excellence in Public Relations in India have been announced. The awards recognize excellence in public relations among both in-house and consultancy professionals

The awards are jointly organized by PRmoment.in – a leading online magazine for PR professionals in India and Event Capital - an event IP specialist. The Fulcrum Awards will be hosted on September 24, 2016 at Aamby Valley soon after the closing of PRAXIS. The submission phase has begun.

The Fulcrum Awards is the only award of its kind. It ensures separation of jury, sponsors and participants to warrant utmost transparency. The invited jury members have been selected carefully to leverage their experience to position the awards as the most prestigious in India.

The jury members include (till date):

  • Arijit De (Senior Vice President & Head of India Marketing and Corporate Affairs - Bank of America Merrill Lynch)
  • Daniel Feiler (Senior Director, Communications, eBay Asia Pacific)
  • Dimple Kapur (Former Regional PR and Communications Lead, Qualcomm)
  • Meena Vaidyanathan (Founder NIITI Consulting)
  • Paarul Chand (Editor PRmoment.in)
  • Rashmi Naik (Director Marketing and Communication, Omidyar Network)
  • Roma Balwani (President, Sustainability, CSR & Communications, Member of the Group Executive Committee, Vedanta Resources Plc)
  • Sabiana Anandaraj (Chief Operating Officer, Trilegal)
  • Sanjiv Kataria (Strategic Communications and PR Counsel for the Services sector)
  • Sunil Gautam (Serial entrepreneur, strategic communications veteran)
  • Suvodeep Das (VP Marketing at Sodexo SVC India)
  • Veena Gidwani (PR Consultant, Corporate Trainer and Teacher Retired as CEO Madison Public Relations)

The first edition of the Fulcrum Awards 2016 will kick off with 38 categories divided under four sub heads to recognise both individuals and team contribution.

The 38 categories for the awards will be:

  • Technique Awards: There are 12 sub categories under the technique awards that will be judged for outstanding campaigns
  • Consultancy Professional Awards: There are 10 individual categories that will honour professionals from PR consultancies
  • In-house professional: There are 10 individual categories that acknowledge the stars from the world of corporate communications
  • Special awards: These will honour six outstanding entities

The entries must highlight the work undertaken for the January 2015-March 2016 period. The entries will be uploaded on the website, www.fulcrumawards.com.

Judging will be a rigorous two-stage process including pre-scoring, to determine first shortlists and a jury meeting where entries will be discussed and evaluated in detail to decide the winning entries.

“With experience of organizing awards in the UK for more than five years, we felt the time was right to launch it in India where the profession is evolving. I strongly believe that like any other profession they need community recognition to help them excel further. Our aim is to honour men and women who are pivotal to a campaign and are the backbone of the professional community. We urge all professionals to participate in the first edition of the Fulcrum Awards,” said Ben Smith, founder PRmoment.com and PRmoment.in

Deepak Choudhary, Director, Event Capital, said, “We have a great focus on creating events that add value to media and communications professionals. In this endeavour we are excited to co-create the Fulcrum Awards in partnership with PR Moment India. We are confident that these Awards will become the mainstay of the PR professional and an important fixture in the annual calendar. Our desire is to ensure a free, fair and transparent system of rewarding great work and the brains behind outstanding campaigns.”

The Public Relations Consultant Association of India (PRCAI) and Public Relations Council of India (PRCI) are the association partners for The Fulcrum Awards.

Text Box:

The Fulcrum Awards 2016

Venue: Aamby Valley, Lonavala

  • Announcement of the Awards - April 21
  • Early submission deadline – May 31
  • Late deadline – June 15
  • Shortlist announcement – July 25
  • Awards night – September 24

Submission Fee

  • Early bird price: INR 4,000/-
  • Regular price: INR 6,000/-
  • Entry to Awards night complimentary for those registering with PRAXIS 2016

For further details, reach out to the awards director at hina.issar@prmoment.in

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