She has moved from Reliance Broadcast Network, where she was handling the TV channels Big Magic and Big Magic Ganga
Raushni Bhagia | Mumbai | May 26, 2016
Shalini Gupta has been roped in by Lokmat Media as Vice-President, Brand & Communication. She was previously Chief Marketing Officer at Reliance Broadcast Network (RBNL) handling Big Magic and Big Magic Ganga.
Gupta had joined RBNL in August 2014. With an industry experience of 18 years, Gupta has had stints at Loop Mobile India as Head of Brand and Corporate Communication, Parle Agro, Bharti Airtel and Grey Group.
At Lokmat Media, her role will involve managing the brand’s roadmap and driving overall communications building and external relationships in tune with the organisational ethos across all internal and external stakeholders.
Rishi Darda, Editorial and Joint Managing Director, Lokmat Media, said, “Being a leading newspaper in the regional space with a strong readership and local connect, we feel the time is ripe to carve a distinct brand identity for ourselves across various platforms. Shalini comes on board with a rich and diverse experience of working in various capacities in the brand communications space in reputed organisations. We feel proud to induct her into our system and are confident that she will add immense value to our existing set of capabilities through her leadership.”
Gupta said of her new role, “Today, marketing is beyond communication, it is technology based seamless integration driving visibility with a purpose across all platforms. As a leading Marathi daily with good content, Lokmat brings a new set of challenges for me and I am looking forward in contributing to Lokmat’s growth and management vision.”
At RBNL, Gupta played a pivotal role in the successful new show launches, improving viewership and reach, created digital platforms for the organisation and played a key role in launching the refreshed logo of the TV network. She also played an important role in restructuring the marketing department and creating a corporate identity for RBNL.