To be aired every Thursday, DDLJ is the radio travel show hosted by RJ Jassi who will take the listeners on an undiscovered journey of their very own city ‘Dilli’
BestMediaInfo Bureau | Delhi | May 19, 2016
Radio Mirchi is all set to take their listener to an audio journey across the mystical and magical city of Delhi through its new show ‘Dekho Dilli like Jassi’ (DDLJ). Every Thurdsay, RJ Jassi will map out the city for its listeners in her true Mirchi style.
DDLJ will bring to life all that Delhi has to offer to the loyal listeners of the Radio Mirchi from the art, culture, community and food that Delhi truly stands for. It intends to be the first radio travel show of the city where RJ Jassi will be taking the listeners on an undiscovered journey of their very own city ‘Dilli’.
Announcing the launch of the new show, Akash Banerjee, Associate VP - Regional Programming Head (North & East India) at Radio Mirchi, said, “We are very excited to add the new show ‘Dekhi Dilli like Jassi’ to our programming schedule. We have already received an amazing response from our listeners in the city. The show is aimed to increase the connect with the listeners not only through on-air shows but also via an on-ground engagement.”
RJ Jassi said, “I am a compulsive traveller. I have got so much love from the city that this is my way to give back to listener through this show. I will take them to the places, which has rustic charm in Delhi in bustling streets of old Delhi. Week on week listeners of Radio Mirchi will be able to discover places which have historical mention and prominence.”