This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn. Saregama has now expanded into other areas of entertainment like publishing, television software and digital content
BestMediaInfo Bureau | Delhi | May 23, 2016
LodestarUm has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.
Saregama started operations over 115 years ago and today goes by the name Saregama India Ltd. Saregama is the custodian of over half of all the music ever recorded in India. The company owns the largest music archives in India, one of the biggest in the world.
After establishing its supremacy in India's music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.
Vikram Mehra, Managing Director, Saregama India, said, âAt Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time accessible. Whether it is our latest offering, Saregama Music Cards, or our highly engaging music apps â Saregama Shakti and Saregama Classical â we donât want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are Indiaâs largest and best-known music recording company."
Nandini Dias, CEO, Lodestar UM, seems very upbeat on the win. She said, "We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table."
Bhavesh Shah, GM, Lodestar UM, Mumbai, said, âI am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio.â