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Josy Paul on LIA Branded Enter. Jury

Rob Reilly named Jury President for 2016 Branded Entertainment

Josy Paul on LIA Branded Enter. Jury

Rob Reilly named Jury President for 2016 Branded Entertainment

BestMediaInfo Bureau | Delhi | May 11, 2016

Rob-Reilly-&-Josy-Paul Rob Reilly & Josy Paul

Rob Reilly, Global Creative Chairman of McCann Worldgroup, has been named the Jury President for Branded Entertainment at the 2016 London International Awards (LIA). Josy Paul, Chairman and Chief Creative Officer of BBDO India, is also on the jury.

Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.

On judging Branded Entertainment at LIA, Reilly commented, "I always like being part of categories that are ever changing and nothing is evolving as quickly as branded entertainment. Plus it doesn't hurt that the judging takes place in the city that feels like one big, crazy, fun and freaky branded space as Las Vegas."

Reilly’s work has been recognized at every awards festival imaginable. He is a member of The One Club Board, the Facebook Creative Council and The White House Entrepreneurship Task Force, as well as a chairman for the Ad Council Campaign Review Committee. During the LIA 2014 judging, Rob chaired The NEW Jury and spoke at Creative LIAisons, back when it was known as Creative Conversations.

2016 Branded Entertainment Jury:

Rob Reilly - Jury President - Global Creative Chairman, McCann Worldgroup

Josy Paul - Chairman / CCO, BBDO India, Mumbai

Keith Cartwright - Executive Creative Director, Butler, Shine, Stern & Partners, Sausalito

Andrew Keller - Global Creative Director, Facebook, Menlo Park

Kazoo Sato - Chief Creative Officer / ECD, TBWA\HAKUHODO, Tokyo

Jimmy Smith - Chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana

Matt Talbot - VP / Executive Creative Director, CP+B, Boulder

Patricia Weiss - Strategic Consultant for Branded Entertainment & Content, Brand Narratives / Executive Producer,, São Paulo

Jaime Robinson


The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is June 10, 2016. Judging will take place in Las Vegas from October 6 to 14. The shortlists will be announced as each judging session concludes, with Winners being announced on November 8. For more information on submissions and eligibility, please visit

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