FirstHandle appoints Alchemist as its agency for media strategy and communications

The decision to engage an agency for brand-building comes at a time when the firm has found increasing traction, enlisting more than 15,000 retailers in less than a year

BestMediaInfo Bureau | Delhi | May 18, 2016

Delhi based Mobile app firm FirstHandle has hired Alchemist for brand building and enhancing its footprint across the country. The agency will handle the strategy, planning, and creative responsibilities of the brand. The account will be handled by the agency's Delhi office.

The decision to engage an agency for brand-building comes at a time when the firm's traction has extended to Mumbai and Bengaluru. FirstHandle was launched in the capital less than a year ago and has since found increasing traction, enlisting more than 15,000 retailers in less than a year. The firm hopes to add another 25,000 retailers to its list in the coming months.

Gaurv Sinha, CEO, FirstHandle, said, “We, at FirstHandle were looking for a team/agency that matches our standards of operations, understands our business philosophy and will help us find a standing in a market as diverse as India. We are happy to have on board Alchemist, a leading Marketing Solutions provider, as the drivers of our brand and social strategy and execution partner.”

The strongly backed mobile app helps consumers find treats and treasures at a discount. Manish Porwal, MD, Alchemist, said, “We pride ourselves in contributing to strategic growth for businesses. We are excited to partner with FirstHandle, to work on their brand and social strategy. The challenge for us is to create an exciting communication plan to make this brand into a go-to-app for every person who steps out to shop.”

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