Kapoor’s mandate is to revolutionize the video-on-demand service space in India as the Brand Lead of the Singtel, Sony Pictures Television and Warner Brothers joint venture
BestMediaInfo Bureau | Delhi | May 5, 2016
Pan - Asia video-on-demand service, HOOQ, has appointed Manish Kapoor as the Brand Lead of its India operations. As the Brand Lead, Kapoor is expected to push the company’s goals of getting India “HOOQ’d” by revolutionizing the video-on-demand service landscape in the country.
HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes to customers anytime, anywhere, by enabling them to stream and download their favourite shows on their device or platform of choice. HOOQ will be leveraging Kapoor’s vast experience spanning over 15 years, to drive the growth of the brand as the largest Over-The-Top video service in the region.
Commenting on his new role, Kapoor said, “I am extremely excited to be associated with HOOQ and lead its Brand Narrative in India. Over - The - Top is a very interesting Industry to be in and in my new role I look forward to creating exclusive brand experiences that will fuel the subscriber growth of HOOQ in the coming years.”
Salil Kapoor, Managing Director, HOOQ India, said, “We’ve been scouring the country for the right person for this role. I’m delighted and extremely thrilled to have Manish on-board at HOOQ India. He is one of the most seasoned brand and marketing professionals. Manish brings with him a deep understanding of the Indian demographics that will help us co-create some interesting campaigns for our growing customer base at HOOQ.”
Prior to joining HOOQ, Kapoor worked with Havells India Ltd., handling the entire group’s portfolio of 17 categories across three brands. He was earlier associated with JWT where he was Associate Vice President and drove multiple brand portfolios such as Lay’s, Mountain Dew, Kurkure, Cheetos, Uncle Chipps, Timex, Central Parc, jeevansaathi.com, naukri.com, 99acres.com and Hero Motors.