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Dentsu Creative Impact brings in two ECDs to strengthen creative leadership

The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors. They will report to Soumitra Karnik, National Creative Director

BestMediaIndo Bureau | Delhi | May 17, 2016

Anupama Ramaswamy and Akashneel Dasgupta Anupama Ramaswamy and Akashneel Dasgupta

Dentsu Creative Impact, the creative agency from Dentsu Aegis Network that went on to win 23 metals at Goafest this year, has made two major senior appointments in an attempt to further strengthen its creative product. The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors. They will report to Soumitra Karnik, National Creative Director, Dentsu India Group.

Prior to this, Ramaswamy was Executive Creative Director at Cheil India, Gurgaon, and was in-charge of the Samsung Mobile account. In recent years, she has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun” campaign for Lavie Handbags.

Commenting on her new role, Ramaswamy said, “I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work."

She further said, “While it is important to win metals, it is also critical for us to glamourize our day-to-day business as well. It can never be an either/or situation. I would really like to see the more difficult everyday work which keeps the business ticking, to become more creative. Lastly, together we will try and build a creative culture which for me is the 3 P’s of advertising - People with a Positive Purpose. Once these three come together, we have a winner on hand.”

Some of the agencies that Ramaswamy has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of AdFest golds, Spikes, Effies, New York Festival and a number of Abbys. She was part of the One Show jury in 2012 and is a regular face on the Goafest jury over the last few years.

Akashneel Dasgupta’s last assignment was at ADK Fortune where he was heading the creative function. Dasgupta started his career in advertising with strategic planning at Mudra. After spending five years in planning, he decided to venture into copywriting within the DDB Mudra Group. In 2010, he joined Lowe Lintas as Creative Director and then moved to ADK Fortune asVice-president and creative head in 2013. He has worked across categories such as automobiles (both two-wheelers and four-wheelers), FMCG, media, online travel, fashion, real estate, food and beverages. Some of the brands that he has worked on are Maruti Suzuki, Paras Pharma (Moov, Itchguard, Dermicool, Krack, Livon), Rasna, Johnson & Johnson, Yamaha, Honda, Emami, Woodland, Expedia, DLF and Wills Lifestyle amongst others.

Commenting on his new role, Dasgupta said, "It's an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us soon."

Soumitra Karnik Soumitra Karnik

Talking about the exciting new additions to the team, Karnik said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are fantastic acquisitions.”

Amit Wadhwa Amit Wadhwa

Echoing a similar sentiment, Amit Wadhwa, Branch Head & Senior VP, Dentsu Creative Impact, said, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”

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