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Zee Entertainment enters the Philippines

Launches ‘Zee Sine’, a dedicated Bollywood movie channel

Mumbai | April 6, 2016

Zee-Sine-Logo

Zee Entertainment Enterprises Limited (Zeel) is the first Indian company to foray into the Philippines with its third dedicated Bollywood movie channel for the local Filipino audience beginning Tuesday (April 5). The company had earlier launched two Bollywood channels in the APAC region, namely Zee Bioskop in Indonesia and Zee Nung in Thailand,

Amit Goenka Amit Goenka

Announcing Zee’s entry into the Philippines, Amit Goenka, CEO - International Broadcast Business, Zeel said, “Zee has been the cultural ambassador for Bollywood and Indian content in overseas markets. In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have five dedicated localized channels in APAC, comprising GEC and movie genres, and our entry into Philippines will only further strengthen our presence. With the Pay-TV industry projected to grow at an average of 13 per cent Y-o-Y in the next five years, we see huge potential in this market.”

Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog) is a 24/7 Bollywood movie channel customized and packaged for the local audience. The channel features Blockbuster movies from the Zeel’s enormous library of Hindi films.

Sushruta Samanta Sushruta Samanta

Speaking of the launch of Zee Sine, Sushruta Samanta, Business Head - Asia Pacific, Zeel, said, “Both India and Philippines display strong affinity for music and dance. Our research shows that Indian Bollywood films are relatable as the stories hit close to home, reflecting similar emotions and values shown in Filipino movies. While other content from around the world has entered Philippines already, we plan to bring a fresh and unique perspective by launching Zee Sine in Philippines.”

“We felt it is the right time for us to enter this market and showcase our heart-warming and larger-than-life Bollywood movies to the Filipino audience,” Samanta said, adding, “Maria Liza Ginting, who currently heads our Indonesia market, will also be heading the Philippines operations along with the local team in Manila.”

Maria Liza Young Maria Liza Young

Maria Liza Young - Ginting, Country Head, Indonesia and Philippines said, “Zee Sine will take you to a new world of entertainment with high-voltage Bollywood dramas, love triangles, comedies and song and dance. To reach out to the local audience, we have hand-picked movies from the library, dubbed in Tagalog, re-christened movie titles and character names in English while promos and special movie properties are being locally created. The channel is being distributed through one of the leading cable distributors in the country, Cable Boss, and will soon be available on more platforms in the market.”

The channel will be showcased at PCTA (Philippine Cable TV Association Inc.) Convention 2016, which is one of the biggest Pay-TV operators’ conventions in the Philippines. This year the convention will be held between April 12 and April15, 2016.

Kyun-ho-gaya-na BOYZ-OF-THE-HOOD

SHAMELESS

Media Contact: Jayshree Kumar / Arantxa Gonsalves Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL) - India jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com
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