The global public relations firm will use the platform to connect with employees around the world, to be able to study its advantages for clients
BestMediaInfo Bureau | Delhi | April 1, 2016
Weber Shandwick is the first global public relations (PR) firm to adopt the Facebook at Work collaboration platform. The leading communications and engagement firm is part of the Interpublic Group.
The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwickâs ongoing effort to explore and understand new innovative communications platforms for clients engaging key constituencies, employees increasingly being among the most important.
âFacebook at Work will be a player in employee engagement solutions going forward, so weâre adopting it across our company to continue to analyze and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network,â said Chris Perry, Weber Shandwickâs Chief Digital Officer.
Weber Shandwickâs pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organizational structures and workflows to gather best-practices and insights that would be applicable to a variety of companies.
âThrough the pilot, we wanted to understand the platformâs use as a tool for engagement, communications and reputation â as well as how it helps create a more productive and connected workplace,â Valerie Pinto, Weber Shandwickâs Chief Executive Officer said.Â âAfter seeing how successful the pilot was, weâre excited to see the collaboration that occurs when itâs used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better-inform their practices,â Pinto added.