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Times Music appointed curator on Apple Music

The music company has begun offering hand-picked melodies and tunes on Apple Music

BestMediaInfo Bureau | Mumbai | April 4, 2016

Apple-Music

Times Music, which is among India’s leading music entertainment companies, has been appointed a curator on Apple Music. A curator provides hand-picked recommendations and delivers a varied collection of music catalogues on Apple Music. Times Music will be one of the first few Indian labels to bring a diverse range of Indian music styles ranging from Fusion, Sufi and Electronica, Devotional, Pop and Rock.

Beginning April 1, 2016, Times Music has been offering an exclusive range of hand-picked melodies and tunes from both celebrated artistes and cutting edge newcomers on Apple Music. The diverse catalogue will feature music from Indian Ocean, Haider, Midival Punditz, Singh is King, Oopiri, Karsh Kale, Nannaku Prematho, Raja Natwarlal and other renowned artistes and albums on the Times Music curated playlists. Weekly updates will ensure the best experience of the playlists on Apple Music.

Mandar Thakur, COO, Times Music, said, “We are honoured and excited to be chosen as curators on Apple Music. This is a unique opportunity for Times Music to connect with music loving consumers, by sharing multi-genre curated playlists from our diverse music library.”

Times Music’s “Curator Playlist” will deliver updated music all round the clock. Tailor-made playlists the label has to offer, will be available on searching ‘Times Music' on Apple Music.

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