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Razorfish strengthens digital planning team

Appoints Swapnil Puranik as Head of Strategy, Mumbai

BestMediaInfo Bureau | Mumbai | April 21, 2016

Swapnil-Puranik Swapnil Puranik

Razorfish, part of the Publicis.Sapient platform and a world leader in helping global brands drive business transformation, has appointed yet another senior team member, Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

Prior to joining Razorfish, he was Business Head at Anvis Digtial, a young, Mumbai-based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

With 13+ years of advertising and marketing experience across agencies and businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance, MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli), amongst others.

Puranik has launched many successful campaigns like iPhone 5S/5C launch in India; longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head of Worldoo.com, he was responsible for defining product roadmap, product validation and project launch. He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

Puranik said, “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is. Growth is the real ROI. Businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas.”

Gaurav Pathak Gaurav Pathak

Gaurav Pathak, COO, Razorfish India, commented, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

Charulata Ravi Kumar Charulata Ravi Kumar

Charulata Ravi Kumar, CEO, Razorfish India, added, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course client’s who have the appetite for it to take their brands to the next level of this matrix.”

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