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Rage appoints Neville Medhora as India Head

Medhora till recently was the head of Rediffusion Y&R’s Mumbai office. He has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT

BestMediaInfo Bureau | Mumbai | April 20, 2016

Neville-Medhora Neville Medhora

Rage Communications, a leading digital communications agency, has appointed Neville Medhora as Head of India Business. Medhora till recently was the head of Rediffusion Y&R’s Mumbai office.

Medhora joins Rage after a twenty-year journey that traversed most of the leading advertising agencies in India. He has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, he has worked with some of the largest and most successful brands in India across many categories.

Karthik-Kumar Karthik Kumar

Karthik Kumar, Director, Rage Communications, commented, “Neville’s joining  Rage will add significant depth to our overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

Commenting on his role, Medhora said, “Indian marketing is on the cusp of change with respect to digital. Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins; it has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engagement with consumers that requires developing deep roots and sustaining it for meaningful impact.”

He further said, “Rage has the necessary depth of both functional expertise and technology skills to aid marketers traverse these new challenges, making it a natural choice for me.”

Medhora caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional offline format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. He joins Rage Communications fresh from this sabbatical.

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