She moves from Aimia Inc, a data drive marketing and loyalty analytics company
BestMediaInfo Bureau | Mumbai | April 26, 2016
The digital and performance marketing firm, Performics India, has appointed Suhael Choudhury Senior Vice President, Business Head, West. She will report to Mayoori Kango, Chief Digital Officer, for Performics and Resultrix.
Choudhary moves to Performics from Aimia, a data driven marketing and loyalty analytics company, where she was Associate Director, Marketing and Campaign Management. At Performics, her role will involve strategically building and supporting business transformation and driving cutting edge solutions in media analytics, media technology and programmatic solutions.
Kango said, âChoudhury is a key hire for us and understands very well the interplay of customer communication, technology, data and analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.â
Choudhury has fifteen years of experience in the industry, spread across integrated marketing, account management and business development. She has held key positions in companies like Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands like Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.
Choudhury said, âIn my fifteen-year career in integrated marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its 'Power of One' vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.â ?
Performics has consistently enhanced its digital offerings ? be it setting up of its mobile marketing unit, Performics Mobile in 2014, the media technology division in Bangalore or the Center of Excellence teams in Delhi and Mumbai. Its client portfolio includes names like Airtel, OLX and Zopper, to name a few.