Lourdes moves from Yahoo!, where he was Editor in Chief in Singapore
BestMediaInfo Bureau | Delhi | April 28, 2016
CNN Digital has appointed Marc Lourdes as Director, CNN Digital Asia. Based in Hong Kong, Lourdes will lead CNN Digitalâs Asia team across editorial content and multiplatform programming for CNNâs global audience during that time zone.
Lourdes will work closely with CNNâs digital teams in London, Abu Dhabi, New York and Atlanta. As the digital leader in the Asia-Pacific, he will be responsible for devising and implementing strategies to grow key audiences in the region. Lourdesâ new role is effective immediately.
Lourdesâ appointment comes just weeks after CNN announced a major digital expansion. CNN is significantly increasing its global footprint by creating more than 200 additional jobs and enhancing its products and technologies, with a specific focus on mobile and video.
This unprecedented growth follows other recent digital investments including the global expansion of CNNMoney, the amplification of CNN Politics, the launch of CNN Style, and the creation of the socially distributed video network Great Big Story.
Before joining CNN, Lourdes worked at Yahoo! for five years, most recently as Editor in Chief in Singapore. He also spent more than a decade as a journalist, working at publications like âThe Starâ and âNew Straits Timeâs in Malaysia.
Vice-President and Managing Editor of CNN Digital, International, Andrew Demaria, said, âWith his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.â