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Kinetic India takes Rachana Lokhande on board

As Director – Trading and Operations, Lokhande will oversee trading operations and buying functions of the leading OOH advertising agency

BestMediaInfo Bureau | Mumbai | April 14, 2016

Rachana Lokhande Rachana Lokhande

Kinetic India, a leading out-of-home (OOH) advertising agency, has appointed Rachana Lokhande Director - Trading and Operations. Lokhande joins Kinetic India after stints at RK Swamy BBDO, Aaren Initiative and Rapport. The all-India buying, trading and operations team at Kinetic will report to her.

Lokhande, known for her spirited personality and active leadership, will oversee the trading, operations and buying functions of the company. She has spent over 12 years in the OOH Industry and has diligently built the Unilever and Amazon brands in the out-of-home space during her last assignment at Rapport, the OOH arm of Mediabrands.

Suresh-Balakrishna Suresh Balakrishna

Suresh Balakrishna, CEO - South Asia and Middle East, Kinetic, said, “I have worked with Rachana in my previous assignment and know her to be a committed and driven professional. She brings with her the experience of handling very large and demanding clients like Amazon and HUL. I am delighted that she has joined Kinetic, this will only strengthen our hold on the Indian market.”

Lokhande, a mass communications graduate and a mechanical engineer, has 15 years’ experience in the industry, beginning her career with Ensure Outdoor as Planner and Buyer. She later took up new and progressive roles at RK Swamy BBDO, Aaren Initiative and Rapport, before joining Kinetic Worldwide.

Speaking of her new role, Lokhande said, “I am thrilled and excited about my new role at Kinetic and look forward to working with its dynamic team to drive its accelerated growth story.”

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