Google India chooses ORRA for case study

The diamond retailer had used the digital platform successfully to market its jewellery, prompting Google India to do a case study on its success story

BestMediaInfo Bureau | Mumbai | April 8, 2016

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A piece of jewellery is an inevitable accessoryin a woman's attire and women are increasingly looking at jewellery as a necessity rather than an accessory. The most coveted piece of jewellery, anywhere in the world, is perhaps, the diamond and the last place shoppers of the precious rock should logically visit should be cyberspace.

Yet, diamond jewellery brand, ORRA, recently used the digital medium to increase sales and promote the luxury product. The success of the campaign, prompted Google India, to feature the brand in one of its case studies. The study examines how the brand had leveraged the digital platform. Google India has in the past undertaken similar case studies on brands like Dabur, Pepsi, Kellogg's and MTS.

The case study describes the journey of ORRA in the digital world. It shows how its strategy had worked in different locations. Narrated by the company,'s CEO, Vijay Jain, the case study gives interesting facts about the brand's women consumers.

Commenting on the study, Jain said, “We are elated at being selected as a part of Google's prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognized by the world's largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimization, we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the Tier Two and Tier Three cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”

ORRA's on-ground presence comprises 34 retail stores across 25 cities. The brand has been able to establish its Omni channel presence allowing dedicated attention to the changing preferences of the digital audience in India. In this transforming digital era, ORRA aims to further capitalize on the effective integration in the internet world. The case study can be viewed at:

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