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Gartner Inc. rates Razorfish as leading brand again

Razorfish ranked highest for ability to execute and utmost for completeness of vision in Gartner, Inc.’s ‘Magic Quadrant for Global Digital Marketing Agencies’

BestMediaInfo Bureau | Mumbai | April 6, 2016


Razorfish, a world leader in helping global brands drive customer obsessed business transformation, has announced that top independent research firm, Gartner Inc., had named the agency a leader in its March 2016 ‘Magic Quadrant for Global Digital Marketing Agencies’. This is the fourth consecutive year that Razorfish been positioned in the ‘leaders’ quadrant.

Gartner research evaluated 21 digital agencies that focus on strategizing, creating, executing and measuring customer-facing digital experiences across the customer journey. Authored by analysts Jay Wilson, Jennifer Polk, Simon Yates and Martin Kihn, the report identifies four quadrants—niche players, challengers, visionaries and leaders.

The agency is positioned the utmost for its completeness of vision and highest for its ability to execute. Razorfish helps its clients drive customer obsession through strengths in intelligent platforms, ubiquitous commerce, participation marketing and experience innovation.

“We are operating in a transformational era where digital agencies, management consultancies and system integrators are converging to serve clients’ increasing need for a new, agile type of partner that brings all of these capabilities under one roof,” said Shannon Denton, global chief executive officer, Razorfish. “For 21 years, Razorfish has been leading the transformation imperative by understanding where digital is headed. We believe our positioning further validates our proven ability to help our clients reimagine their business models. The clients we work with are on the cusp of innovating and disrupting their industries, and we are incredibly honoured to work alongside them.”

According to the report, “The definition of a global digital marketing agency has become amorphous. The ‘digital’ qualifier has fallen away - digital marketing is now marketing in a digital world. In this world, traditional agencies with ‘Madison Avenue pedigrees’ compete with technology providers and management consultants to become the chief marketing officer's (CMO's) most-trusted strategic advisor and tactical executioner.”

“Razorfish is an invaluable partner who has helped us navigate a complex environment and infuse new opportunities for growth into our business model. Their strengths in digital innovation, strategy and flawless execution have helped us solve current challenges and adapt to future needs,” said David Purcell, Vice President, Digital and Marketing Transformation, Visa Inc.

Earlier this year, the agency debuted a new shopping experience, called Third Channel, that improves one-to-one customer interactions by leveraging artificial intelligence. The agency currently deploys its machine learning and data intelligence platform Cosmos ™ for several well-known brands globally. Cosmos is a cognitive algorithm ecosystem trained to learn, reason and predict the entire digital marketing journey by activating all marketing data to inform digital touch points and unlock deeper, timely and relevant customer experiences across all channels and devices.

DigitasLBi and SapientNitro, part of the Publicis. Sapient platform, were also positioned as leaders in the Gartner Global Digital Marketing Agency, Magic Quadrant, which the platform believes further validates the combined strength and capabilities of Publicis.Sapient in helping clients transform in a digitally disrupted environment.


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

‘Gartner, Magic Quadrant for Global Digital Marketing Agencies’, Jay Wilson, Jennifer Polk, Simon Yates, Martin Kihn, March 22, 2016

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